The TipStrike competes, thanks to its moderate weight-retention qualities combined with excellent ballistic coefficients. Its jacket is preprogrammed to expand yet stay together with the core across the entire velocity spectrum. The TipStrike is touted to not only expand at longer distances but also, unlike varmint bullets, retain its weight for great penetration at shorter distances even if it encounters heavy bones. It's also claimed to deliver instantaneous drop-dead results, but we all know that is marketing hype. Even heart-shot animals often run a short distance.